About Us

Apartment 51 was born out of a passion to widen style horizons and create lifestyles that are filled with effortless beauty.  We understand that people are as unique as snowflakes and therefore so are our styles.  You should never have to compromise on your taste or your love of luxury simply because you aren’t being offered enough choices.  Your home should be a representation of you, your tastes, your personality and a celebration of the people and things that you love.

It was this vision that led us to found Apartment 51 in 2016.  We wanted to offer an online homeware store that customers from all over the United Arab Emirates and the Middle East could find truly unique pieces that would fit beautifully into their home.  Our multi-brand offering and focus on refined, contemporary design has seen the brand go from strength to strength, allowing us to branch out into retail stores in 2017 and, with new brands joining all the time, to plan an exciting journey of growth in the years to come.

Building your dream home

Whether your dream home is a cosy studio or a palatial mansion, whether you rent or own you home, there are always ways to make it your own.  To have your style and personality shine through.  From a bespoke tableware collection to pop art furnishings, from luxurious home accessories to cutting edge cutlery.  With our eclectic range, sourced from all over the world, you can choose the pieces that speak to you and celebrate that which you hold most dear.

Unforgettable entertaining

Spending time with family and friends is one of life’s greatest pleasures.  When you entertain, it should be magical, memorable and seemingly effortless; and your style should be as celebratory as the occasion.  Our tableware, cutlery and glassware ranges are sourced from the highest quality brands and offer the widest choice of styles and designs available.  From vibrant colours to graceful elegance, illusionary touches to original illustrations, you can select the collection to make an unforgettable impression. 

Gifts that last a lifetime

For life’s most special occasions, you want a gift that will last, a gift that will continue to show your appreciation for years to come.  From elegant tableware to beautiful home accessories, stunning glassware to imaginative decorations, you can find the perfect gift, no matter the celebration.  Perhaps a stylish pair of stem glasses for an engagement gift?  A hand-crafted tea pot for a beloved one’s birthday?  A chic and contemporary vase for a welcoming housewarming gift?  Or even a luxurious piece of furniture for a wedding gift?   A gift from Apartment 51 is not only guaranteed to be the highest quality, but each time it is seen or used it will remind them of you and your commitment of love and support. 

Unique Authenticity

As a brand, we have always believed in thinking outside the box, always seeking out the imaginative, the distinctive, the original.  Our goal is to help you make your house a home, no matter your style.  Whether you want colourful luxury, sleek functionality or on-trend decadence, there is something for everyone.   We scour the world for the eclectic, the award-winning, the undiscovered, from markets to manufacturers, shops to studios, factories to furnaces.  Each time asking ourselves two question, does this brand or this piece fit with our philosophy of affordable luxury and will it bring joy? 

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